coaching
speaking
impact
value

Danny brings a rare blend of psychological depth and practical grit to team development.
I experienced him in action during a leadership team building day and was so impressed by the results that I brought him in to work with my own team.
He doesn’t do the typical ‘fluffy’ team building, as fun as that can be! He gets into the mechanics of how people actually work together.
Danny has a knack for bridging the gap between high-level strategy and the day-to-day energy of a team.
If you’re looking to move the needle on culture and actually get everyone pulling in the same direction with empathy for each other’s differences, I can’t recommend Danny and Firgun highly enough.

I’ve had the pleasure of knowing Danny through BNI, and we’ve also had leadership coaching with him.
His new book, Constellations, is thoughtful, clear, and genuinely useful. It helps you spot the patterns and dynamics that shape relationships, culture, and leadership, and gives you better language for what’s really going on in a team.
Highly recommended for business owners, leaders, and teams who want stronger self-awareness, healthier working relationships, and more effective leadership.
Danny’s coaching and his book are both excellent resources for anyone looking to grow personally and professionally.

As a Certified Business Psychologist specialising in executive coaching and cultural development, I have had the privilege of seeing first-hand the impact Danny Wareham Wareham has within organisations.
Danny is an exceptional listener — supportive, insightful, and truly inspiring. He creates the space for leaders to think differently, challenge assumptions, and unlock innovation in a practical and sustainable way.
For directors, leaders, heads, and managers — if you have not yet read Constellation, Danny’s new book, it is an absolute must. It will significantly strengthen your leadership capability and help you unlock the full potential of your team, your business, and yourself.
The Constellation approach is a powerful strategic tool. It supports business culture development, drives growth, improves retention, and brings clarity to vision and direction.
Danny Wareham is a true professional, and I highly recommend his work.

I reached out to Danny (from Firgun) for a personal Lumina Spark Report to obtain more insight about myself, as I wanted to have more insights for an upcoming job interview.
I looked at several parties, but Danny’s company website provided more trust (although it was a bit higher in cost than another company). Glad I went through with it. I, being from the Netherlands, could register but not buy the Lumina online directly.
There was some pressure in time due to my schedule to obtain the report before I had the job interview. However, Danny was swift in his e-mail replies, and we arranged everything in a couple of hours with an invoice. I took the Lumina test online right away and received the Lumina Report within an hour, even before my payment had finished processing. I did send a bank statement to confirm the payment, but still.
In the end, Danny was kind and helpful. The service is great, and he really puts the needs of his clients first. Thank you, Danny.

Danny did some consultation with us at Big Reputation in the foundational stages of us growing a team.
I enlisted his support on a psychometric test for myself and our first recruit to see how we get along and can go on to create a great culture as we grow.
Being aware of your own communication preferences and that of your team is invaluable for growing a healthy business. This is especially important in a creative and information based team as your people truly are your biggest asset.
Since completing the consultation with Danny and using the tools he gave us access too, I’m much more self aware of my own communication preferences and pitfalls and feel much better equiped to manage them in a healthy way.

Danny is one of those rare individuals who leave you feeling uplifted after spending time with them.
His magnetic personality isn’t about showering you with compliments, it’s in how he genuinely respects and treats others, how he listens and in his curiosity and genuine interest in you. He probably does not realise this, but I’ve come to see him as a mentor, learning from his content and our conversations, whether online or face-to-face. Danny’s insights into people, culture, and leadership are both enlightening and refreshingly different.
I highly encourage anyone to connect and chat with Danny, it’s an experience that leaves you better off.

Danny has been incredibly helpful for me, who is really passionate about my own learning journey which includes learning more about myself and the psychology behind hiring/ search processes to ensure I can partner with my customers to create inclusive, equitable hiring processes.
Danny took part in a key masterclass to tackle an arising issue around the human impact of AI technology within Contact Centre/ Customer Service settings which has received rave reviews! The best thing about Danny is he isn’t an echo chamber, conversations with debate are healthy and his analogies simplify the most complex issues. If you need a speaker/ leadership coach/ someone who gives a scarily accurate account of you in a short period, or someone who can really support you in building a positive culture within your organisation you need not look further than Danny!

Over the past five years, the One2Three Club has welcomed an incredible lineup of guest speakers—passionate individuals who have generously shared their time and wisdom with our community. Many have been invited back again and again, thanks to the powerful impact they’ve made, especially in guiding new start-ups and early-stage entrepreneurs.
Among these standout speakers, one name consistently rises to the top: Danny Wareham of Firgun Ltd.
His authentic, down-to-earth style combined with a truly motivating delivery ignites a spark in every room he enters. Danny doesn’t just speak—he inspires. His sessions leave people buzzing with energy, clarity, and a renewed sense of purpose.
In the world of business, success often comes down to one critical skill: understanding people. Whether you’re dealing with customers, suppliers, or potential partners, knowing how and why people respond the way they do can be the key to building strong, lasting relationships. Danny excels at uncovering those insights—and more importantly, he empowers you to do the same.
He’ll help you discover your hidden strengths, boost your confidence, and show you how to tap into your full potential. Whether you’re just starting out or looking to grow your existing business, Danny’s guidance can be the game-changer you need.
Danny is a true asset to anyone building a business or nurturing a team. I wholeheartedly recommend him to anyone who wants to develop their people, their mindset, and their future.

Boy does this man know his stuff!
Sometimes it’s hard to see what’s right in front of you and you will need a fresh pair of eyes to be able to realise what needs to be done or changed.
If you need help with leadership, direction and culture, you need to discover how Danny can help you.

Sometimes you are fortunate enough to know individuals that are so passionate about what they do (and very kind), that they give up their time to share their knowledge and expertise.
A few months ago when I asked Danny Wareham if he would have any time to spend with my 17 year daughter as part of her work experience, I expected her to learn a lot.
What I didn’t foresee is the impact:
✔ Excitement to discover the world of business psychology
✔ Interest in the evolution of personality models and the insight they provide
✔ Increased self-awareness through understanding her own personality and some very effective coaching
✔ Eagerness to chat to me about the practical applications of models in the workplace
✔ Increased clarity on uni courses
Thank you Danny Wareham designing such an effective learning experience and inspiring a future psychologist

I can’t recommend Danny enough, such a great expert and someone who really listens.
If I needed help with my business culture, Danny would always be top of my list.

With Danny’s approach and coaching, I got the job, relocated and am still receiving job offers from LinkedIn – and have even expanded my network on LinkedIn, where I’ve helped a few people.
I even gained clients for my CV revamp side business.
Reaching out to Danny was one of the best things technology has allowed the opportunity to do and benefit from. Danny is truly amazing; him and his work!












“Firgun”, “#HappyBeesMakeTastyHoney” and the hexagon device are registered trademarks of Firgun Ltd.
Registered in England and Wales: 13907991. Copyright 2025 | Firgun Ltd – All rights reserved.