Happy bees make tasty honey
Supporting you and your successes
I'm a
I'm a
My Mission & Philosophy
"Let's create spaces where all can contribute purposefully, without fear of ridicule or reprimand."
Not your usual business psychologist
I believe that happy bees make tasty honey
If we have the right environment, culture, direction, support and strategy, high-performance is a side effect.
As business psychologist, coach, and speaker, with 25+ years of experience of organisations across retail, telecoms and fintech sectors, I help businesses and C-suites identify the specific behaviours and cultures required to support their strategy.
I counsel leaders to purposefully cultivate those behaviours, systems and practices to produce high-performing environments.
Qualifications
Blending academic and professional experience
Danny has a range of post-nominal qualifications:
- MBA: Masters of Business Administration (Psychology)
- CertBP: Certified Business Psychologist
- FABP: Fellow of the Association of Business Psychology
- MioL: Member of the Institute of Leadership
- NLPMP: NLP Master Practitioner
- PMP: Project Management Professional
- CBPA: Certified Professional Behavioral Analyst (Lumina Spark)
- CBPA: Certified Professional Behavioral Analyst (DiSC)
- CBPA: Certified Professional Behavioral Analyst (MBTI)
- CBPA: Certified Professional Behavioral Analyst (Insights)
- MSHRM: Member of the Society of Human Resource Management
- AIoD: Associate of the Institute of Directors
- AIOEE: Associate of the Institute of Enterprise and Entrepreneurs
- LSSGB: Lean Six Sigma Green Belt
- MemberPRO: People & Culture Association
- Member: Society for People Analytics
Additional credentials:
- Academic
- Published: “Creating Constellations: The influence of Constellation Leadership on Agile methodology-led project delivery success”, DOI: 10.13140/RG.2.2.23440.79368
- Published: “Increasing Vodafone UK Broadband Market Penetration through Cultural Change Initiatives”, DOI: 10.13140/RG.2.2.19371.66085
- Published: “Strategic Marketing Plan for Vodafone Hybrid Broadband Services in UK Rural Areas”, DOI: 10.13140/RG.2.2.14429.59363
- Published: “Critical analysis of Vodafone annual accounting”, DOI: 10.13140/RG.2.2.16616.07685
- Published: “Operation and Supply Chain Analysis for Broadband Router Product”, DOI: 10.13140/RG.2.2.30037.84966
- Published: “How accurate are personality tests? Evaluating Myers-Briggs Type Indicator”, ResearchGate
- Awards Judging
- UK Employee Experience Awards, ’23, ’24 & ’25
- UK Business Awards ’23
- Customer Experience Awards (Turkey), ’23 & ’24
- Technical
- MBCS: Member of the British Computer Society
- Adobe: Certificate in Vector Graphic Design
- Adobe: Certificate in After Effects
- SFEDI: Certificate in Self-Marketing and Personal Enterprise
Experience
Testimonials
Success stories from my amazing clients
-
I would recommend him to anyone
Danny has spoken at two of our events so far, one at a client event and one at a company event. Both times Danny was engaging and thought-provoking, his speaking is excellent. He did an entire day with us at the company day, taking one of the workshops and commenting throughout. He also stayed in the evening which was appreciated by all, because his sessions resonated with everyone, it gave them an opportunity to speak to him 1to1. I have really enjoyed all my interactions with him so far and would recommend him to anyone. In fact, I already have. I also hope to use Danny’s services I the future, and I am excited about the value he can bring. -
Benefits without additional costs
Danny quickly identified opportunties that lay in the behavioural drivers of our existing approaches; something we’d not fully understood without his diagnosis and expertise. Working with his recommendations, sustainable change and substantial benefits were delivered, without any additional OPEX cost. -
Our customers loved the improvements
Danny at Firgun challenged the way we operate as a team. In doing so, we opened up completely new ways of working – changing us from simply managing our respective departments in isolation to leading a function together. Our success increased, our customers loved the improvements, and we have a new sense of purpose and direction that compliments our teams’ strengths. -
Cannot recommend Danny highly enough
Danny is simultaneously focussed and easygoing, with a presence that encourages genuine connection. His ability to frame – and re-frame – challenges is phenomenal, whilst still managing to get everyone moving in the same direction. Most impressive is the manner in which Danny can work with all levels of an organisation across a range of scenarios and situations – from hands-on workshops that deliver meaningful messages to keynote speaking that really lands the headline. Cannot recommend Danny highly enough. -
Hire Danny! It's as simple as that!
It is said that what we remember as time goes on is not what we did or the numbers we achieved but the way we were made to feel when when it comes to past relationships and colleagues. What I can say with absolute certainty is Danny has left me with only positive feeling and thoughts when I pull those files out of my mind. His emotional intelligence allows him to take what he knows and convert it into something meaningful for others helping them see the value and benefits of the ideas and thoughts he has. -
Danny is truly amazing; him and his work!
With Danny’s approach and coaching, I got the job, relocated and am still receiving job offers from LinkedIn – and have even expanded my network on LinkedIn, where I’ve helped a few people. I even gained clients for my CV revamp side business. Reaching out to Danny was one of the best things technology has allowed the opportunity to do and benefit from. Danny is truly amazing; him and his work! -
Danny changed the culture of our commercial function
Danny redesigned our sales incentive schemes. This then meant that the way that we were recognised improved and there were some incredible, innovative once-in-a-lifetime experiences available. With the improvements to the recognition programme, incentives, charity events and volunteering, Danny helped to change the culture of our commercial function and make it a great place to work. I’d recommend Danny for any cultural change, employee experience or recognition programme activity.
