Returning to purpose with Find Your Why
Find Your Why feels like a book written for the moment after inspiration fades. Where much of the leadership literature focuses on big ideas and bold declarations, this book is more interested in what happens next.
I approached it having already spent time with Simon Sinek’s earlier work, and what struck me immediately was the shift in tone. This is less about evangelising purpose and more about helping people uncover it in a way that feels grounded and usable. Purpose here is not treated as a grand mission statement, but as a pattern that runs quietly through our decisions, stories and motivations.
As I read, I found myself reflecting on how often organisations struggle not because they lack ambition, but because their sense of “why” is vague, inherited or borrowed. The structured exercises in the book invite honest reflection, often through dialogue with others, which feels appropriate. Purpose, the book suggests, is rarely discovered alone.
What works particularly well is the realism. Finding your why is not presented as a moment of sudden clarity, but as a process that requires patience and iteration. That alone makes the book feel more credible.
For leaders and teams trying to turn purpose into something lived rather than laminated, Find Your Why offers a thoughtful and practical companion.
