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Happy bees make tasty honey
What clients are saying about Danny's

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Success Stories

Danny is the recommended expert on culture, leadership and high-performing environments

We hired Danny to assist with an all-company staff event at MaxContact. He hosted the day, ran a team building workshop and delivered a keynote about growth vs fixed mindset. Danny was a pleasure to work with pre-event in terms of prep and communication, and a hit at the actual event with everyone who attended! Danny is engaging, enthusiastic and an expert in his field. Would 100% recommend.

Pip Hough

Marketing Manager @ MaxContact
Danny redesigned our sales incentive schemes. As a sales adviser, this then meant that the way that we were recognised improved and there were some incredible, innovative once-in-a-lifetime experiences available. With the improvements to the recognition programme, incentives, charity events and volunteering, Danny helped to change the culture of our commercial function and make it a great place to work. I’d recommend Danny for any cultural change, employee experience or recognition programme activity.

Abhid Choudry

Director @ Cabability
We hired Danny to speak at a recent North Staffs Health and Safety Group event, which was focused on the importance of PPE in the workplace. This might not seem to be the most exciting of subjects, but Danny was able to deliver an insightful keynote highlighting the influence of culture and purpose in creating spaces that are safer for our people. Danny is a genuinely interesting, intriguing and enigmatic speaker who makes you think differently. The comments I received from our membership confirmed Danny was a great choice for speaking – particularly in helping them to look at influencing how Health and Safety is viewed within their respective organisations. Danny thank you for helping to make our event a success.

Samantha Durber

Chair @ NSHSG
With Danny’s approach and coaching, I got the job, relocated and am still receiving job offers from LinkedIn – and have even expanded my network on LinkedIn, where I’ve helped a few people. I even gained clients for my CV revamp side business. Reaching out to Danny was one of the best things technology has allowed the opportunity to do and benefit from. Danny is truly amazing; him and his work!

Lyca Khumalo

Private Client @ South Africa
One of a kind! Your work with driving enegagement was exceptional,I have had some of the best experiences of my life thanks to you and your work. You are always approachable and over the years your advice has been invaluable. A Great leader with great passion for people

Simon Austin

Life Coach
A great people person and organiser. From designing and delivering in-house site events to the most amazing awards dinners and Christmas/Celebrations, Danny is your man. He always took the time to listen, explain and coach as you went on the journey with him.

Rebekah Howell

Programme Manager @ Vodafone
Firgun were the perfect counsel for us. They identified existing approaches that were making our roles more difficult, and introduced new working practices that supported the future vision. At the same time, they developed the leadership team and involved them at every step of the journey. I’m confident that the things learned through our initiative will continue to provide benefits for the business for a long time to come.

Confidential

Non-Disclosure Agreement
Danny has spoken at two of our events so far, one at a client event and one at a company event. Both times Danny was engaging and thought-provoking, his speaking is excellent. He did an entire day with us at the company day, taking one of the workshops and commenting throughout. He also stayed in the evening which was appreciated by all, because his sessions resonated with everyone, it gave them an opportunity to speak to him 1to1. I have really enjoyed all my interactions with him so far and would recommend him to anyone, in fact, I already have. I also hope to use Danny’s services I the future, and I am excited about the value he can bring.

Ben Booth

CEO @ MaxContact
It is said that what we remember as time goes on is not what we did or the numbers we achieved but the way we were made to feel when when it comes to past relationships and colleagues. What I can say with absolute certainty is Danny has left me with only positive feeling and thoughts when I pull those files out of my mind. His emotional intelligence allows him to take what he knows and convert it into something meaningful for others helping them see the value and benefits of the ideas and thoughts he has.

Matt Mytenka

VP International & US Direct @ Worldpay
Client feedback
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Danny did some consultation with us at Big Reputation in the foundational stages of us growing a team.

I enlisted his support on a psychometric test for myself and our first recruit to see how we get along and can go on to create a great culture as we grow.

Being aware of your own communication preferences and that of your team is invaluable for growing a healthy business. This is especially important in a creative and information based team as your people truly are your biggest asset.

Since completing the consultation with Danny and using the tools he gave us access too, I’m much more self aware of my own communication preferences and pitfalls and feel much better equiped to manage them in a healthy way.

Chelsea Spencer

Big Reputation

Danny is one of those rare individuals who leave you feeling uplifted after spending time with them.
His magnetic personality isn’t about showering you with compliments, it’s in how he genuinely respects and treats others, how he listens and in his curiosity and genuine interest in you. He probably does not realise this, but I’ve come to see him as a mentor, learning from his content and our conversations, whether online or face-to-face. Danny’s insights into people, culture, and leadership are both enlightening and refreshingly different.
I highly encourage anyone to connect and chat with Danny, it’s an experience that leaves you better off.

Clayton Drotsky

Managing Director, Growth Crew Ltd

Danny has been incredibly helpful for me, who is really passionate about my own learning journey which includes learning more about myself and the psychology behind hiring/ search processes to ensure I can partner with my customers to create inclusive, equitable hiring processes.

Danny took part in a key masterclass to tackle an arising issue around the human impact of AI technology within Contact Centre/ Customer Service settings which has received rave reviews! The best thing about Danny is he isn’t an echo chamber, conversations with debate are healthy and his analogies simplify the most complex issues. If you need a speaker/ leadership coach/ someone who gives a scarily accurate account of you in a short period, or someone who can really support you in building a positive culture within your organisation you need not look further than Danny!

Kerry Sudale

Managing Director, Sudale Search & Select

Over the past five years, the One2Three Club has welcomed an incredible lineup of guest speakers—passionate individuals who have generously shared their time and wisdom with our community. Many have been invited back again and again, thanks to the powerful impact they’ve made, especially in guiding new start-ups and early-stage entrepreneurs.
Among these standout speakers, one name consistently rises to the top: Danny Wareham of Firgun Ltd.

His authentic, down-to-earth style combined with a truly motivating delivery ignites a spark in every room he enters. Danny doesn’t just speak—he inspires. His sessions leave people buzzing with energy, clarity, and a renewed sense of purpose.

In the world of business, success often comes down to one critical skill: understanding people. Whether you’re dealing with customers, suppliers, or potential partners, knowing how and why people respond the way they do can be the key to building strong, lasting relationships. Danny excels at uncovering those insights—and more importantly, he empowers you to do the same.
He’ll help you discover your hidden strengths, boost your confidence, and show you how to tap into your full potential. Whether you’re just starting out or looking to grow your existing business, Danny’s guidance can be the game-changer you need.

Danny is a true asset to anyone building a business or nurturing a team. I wholeheartedly recommend him to anyone who wants to develop their people, their mindset, and their future.

Paul Roxborough

Staffordshire Chamber of Commerce

Boy does this man know his stuff!
Sometimes it’s hard to see what’s right in front of you and you will need a fresh pair of eyes to be able to realise what needs to be done or changed.
If you need help with leadership, direction and culture, you need to discover how Danny can help you.

John Berrisford

Staffordshire Fire & Rescue

Sometimes you are fortunate enough to know individuals that are so passionate about what they do (and very kind), that they give up their time to share their knowledge and expertise.

A few months ago when I asked Danny Wareham if he would have any time to spend with my 17 year daughter as part of her work experience, I expected her to learn a lot.

What I didn’t foresee is the impact:

✔ Excitement to discover the world of business psychology
✔ Interest in the evolution of personality models and the insight they provide
✔ Increased self-awareness through understanding her own personality and some very effective coaching
✔ Eagerness to chat to me about the practical applications of models in the workplace
✔ Increased clarity on uni courses

Thank you Danny Wareham designing such an effective learning experience and inspiring a future psychologist

Jo Garland

Senior Director, Account Management
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UK Business Awards
Big Reputation Marketing
LEGO
Argos
MaxContact
Institute of Leadership
M&G
Worldpay
Vodafone
Savana
Minerals Marketing
North Staffordshire Health & Safety Group

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