Customer Experience.
We’re absolutely committed to being better.
We try to understand them.
We analyse and segment.
We tailor messages to specific audiences. We measure and adapt our approaches.
We build relationships, learn what we can do better and always listen.
We check our progress with perception scores, which are discussed constantly across our business – including at senior levels.
We develop services to improve their experiences.
When they leave, we try to understand why, learn from it and do better.
Now replace “Customer” with “People“.
Is the same true?
