
This episode features Danny Wareham, an organisational psychologist specialising in culture, leadership, and personality. In this thought-provoking discussion, Danny and Paul dive deep into the nuances of authenticity: what it means, how it manifests, and why it’s so misunderstood. They tackle the big question—can you truly be yourself in every context, or is flexibility in behaviour the key to success?
Danny shares insights from his expertise in behavioural psychology, discussing how traits like narcissism and Machiavellianism show up in leadership and influence workplace culture. Together, they unpack the role of storytelling in building emotional connections, whether it’s in business, marketing, or personal relationships.
You’ll also learn the surprising truth about scaling authenticity in marketing, the fine line between influence and manipulation, and why vulnerability might just be your greatest asset as a leader.
By the end, you’ll walk away with actionable tips for navigating authenticity in your professional and personal life, including how to align your values with your strategy, connect with audiences, and foster trust.
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