Culture is π§π¨π how we feel about Monday morning on a Sunday night.
Culture is π§π¨π soft, fluffy or “vibes”.
It’s π§π¨π abstract and ambiguous.
It’s a tool as strategic as your marketing plan.
It lubricates all of your processes.
It’s as influential as your brand.
And it should be nurtured just as intentionally.
This Sunday, don’t focus on the butterflies you and your people may or may not be subjectively feeling.
Instead, ask yourself two questions:
1οΈβ£ “What are the behaviours that will make the delivery of my objectives more likely to happen?”
2οΈβ£ “How do I intentionally nurture and encourage those behaviours?”
Then intentionally decide what to action.












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