Imagine your customer experience isn’t quite where you want it to be…
😣 Maybe your processes aren’t optimised.
😣 Maybe the strategy isn’t working – or we don’t have one to begin with.
😣 Maybe you’ve not identified your customers and developed different approaches to target, tailor and communicate to them.
What would you do?
❓ Would you introduce a new loyalty card scheme?
❓ Would you add “free gifts” to your product or service as a sweetener?
❓ Would you throw time, money and resource at the problem without understanding what’s causing the customer experience to not quite where you want it to be…?
Of course not.
✅ You’d investigate. You’d diagnose. You’d look to understand.
✅ You’d build a purposeful strategy, with clear approaches and milestones to check your progress.
✅ You’d measure progress and adapt – but always focused on the end purpose.
Now imagine your employee experience isn’t quite where you want it to be…
What would you do?
Would you investigate, diagnose, purposefully plan and measure?
Or would you throw gifts and perks at it?
We know this approach doesn’t work for customer experience.
Why would we think it would work for employee experience?
