Gravity. Oh to be free of your tug.
Unseen, but constantly pulling people in a specific direction.
Whether they realise it or not, you’re irresistable.
We can’t help but to follow your whim.
A strong gravitational force keeps people aligned, while a weak field leads to drift and disorder.
Just as gravity keeps planets in orbit, a strong culture holds people together, guiding their behaviours and decisions.
When the culture is well-defined and deeply embedded, it exerts a steady pull, guiding actions without the need for constant rules and enforcement.
Without a purposeful culture, that pull is weaker.
We might not notice. We may even encourage this.
After all, weightlessness sounds like fun.
But weightlessness in a business is wasteful. Innefficient. Expensive.
A purposeful culture is what informs everyone of the direction of travel.
Even when a leader is not even in the room.
